Having an e-commerce site can be a good source of income. However, success does not happen overnight. You need to work hard to achieve the state wherein you can sit back and relax while your site is raking in some serious dough. To achieve this goal, you need work on increasing traffic to your site. And that’s what we’re going to discuss in this article. Here are some tips to consider:
Choose an easy to remember domain name
Your domain name or URL is like your ID on the web so you want it to be memorable so users can easily remember and type in their browser. You should aim for domain name that is short and unique. You do not want name that is too complicated to spell.
Make the site look presentable without being too flashy
Users surely love to see a beautiful website, but you need to be careful not to overdo it. It is advisable to use a neat-looking template that will help users easily find what they’re looking for. You do not want them to feel lost. You can check out different website templates of Sitebeat SG to help find the best and most suitable template for your site.
Feature high quality and relevant content
Content will always be king so make sure that you will only post high quality content whether articles, photos, videos or others. When posting products, make sure to include complete and detailed description that will help users decide whether it’s what they are looking for. Also, make sure to post clear photos and not too edited. You do not want customers to complain that what they got is not the same in the photos on the website.
Be active in various social networking sites
Social media have tremendous influence for online shoppers. It is great to be active in various social networking sites like Facebook, Instagram, Twitter and others to advertise your products and your website. It would be great if customers will post their reviews to gain more and more customers.
Another way to increase traffic to your site is by doing various promotions especially for new users. You want to encourage them to finally hit the Check Out button. Some promotions you can consider include Free Deliver, Buy 1 Take 1, Free Item, various discounts and others. Shoppers in general love to take advantage of promotions and discount and this is a good way to invite them in.
Have a reliable customer support
Lastly, it is recommendable to have reliable customer support team that will answer visitor’s enquiries. You should feature a Live Chat button so they can easily chat and ask their questions. This way, they will feel extra secured and safe using your website.
To succeed in e-commerce business, you need have organic traffic to your site – you need real people to visit your site and actually pay for products you offer. Thus, you cannot do any shortcuts or some magic tricks – you must work hard to see traffic increase day after day. Make sure to follow the tips that we discussed here to help you succeed with your startup e-commerce site.