SoAmpli is a web and mobile employee amplification platform that extends the reach of companies’ digital communications. It provides a secure platform for employees and stakeholders to be social media advocates of a company’s products, not only increasing awareness and sales, but also boosting employee engagement and motivation. The three strongest features of the platform are that it is measurable, controllable and very cost effective.
Coming from a social media consulting background, what was your 'eureka moment' to think of SoAmpli?
SoAmpli came out of an eight-month consultative project with NewsCorp VP of Global Internal Communication and Global SVP of HR around the launch of FOX Sports 1 with an estimated 90 million viewers. Throughout I just realised that what I was doing on a one-time base could become an automated process numerous companies could benefit from. After that, I simply went back to my basement, started working and building the product. We finally launched three months ago.
SoAmpli has already a portfolio of impressive customers, how did you approach working with companies much larger than yours?
Over the past 12 years, I have been incredibly lucky to work with something I truly love and am really passionate about, which is social media. I have worked at some fantastic brands, such as Sky and the Ogilvy Group UK. I love to network, to attend and speak at events, which gets me exciting nominations from time to time (for instance, I was recently selected as an influencer for the MIT project Innovators Under 35 Europe). Also, I love to write about social media, and I get to do it for the likes of Reuters, Econsultancy, Social Media Today, Huffington Post, Brand Republic (The Wall), and Sky News. Bloomberg and MSNCBC also interviewed me. All these activities have allowed me to connect with some really interesting, passionate, forward-thinking, and senior individuals around the world.
What has been your biggest challenge so far as a startup owner?
Time management, without a doubt. Making a decision on what should be the priority and what should come later, that requires thinking, feedback from customers and time. And then, the obvious one: budget.
You have recently been on a trip to America to promote SoAmpli, how did you feel as a British startup in the USA?
Travelling all the way to NY was very exciting...