Online videos can benefit your marketing strategy but it is important to carefully choose who will work with you on this project. There are countless production companies and finding the right one can be time-consuming.
You might feel that watching a few samples before choosing a company is a good approach. You should instead ask yourself what the perfect video partner would look like. Production quality is one of the main factors to consider, but there are other important aspects such as communication, culture fit and creativity. Getting a video produced can be expensive and time-consuming, and you cannot invest in a video production company that might not be a good fit for your message or for the image of your brand.
Take the time to contact different video production companies and to find out more about the projects they have worked on in the past. These five questions will help you determine what you are looking for.
- How Much Do They Care About Your Business?
Look for a video production company that will take the time to get to know you and your company. Some companies will try to push their products and obviously care more about money than about creating a great video for you.
The right video production company will ask questions about what you do and about the message you want to get across. Look for a company that is passionate about your project and that will put some time and effort into creating a video that will stand out. You will be able to tell if you are just another lead.
- Are Their Ideas Interesting And Creative?
You will notice that a lot of sample videos are similar once you start looking for a video production company. A lot of videos tend to sound and look the same, which means they won’t stand out to the audience you are targeting.
Look for a production company with something interesting in its portfolio. They will be able to create a video that people will remember. There is an easy way to tell if a video production company will be creative enough. Contact them to ask for some pitches. Review their pitches and ask yourself if any of these ideas stand out to you.
- Are They A Good Fit For Your Culture?
This is something you would look for if you were to hire a new employee. This also applies if you are looking for a video production company. Check out the company’s site and blog, take a look at their social media pages, watch their sample videos and contact them over the phone. Meeting a representative in person is also a good way to see if a company would be a good for your culture.
Ask yourself if the people working for the video production company would fit in with your employees. Do they have a similar outlook on life and on doing business? Look for a company that understands your culture and that will be able to represent it in a video.
- Consider Production Quality
Production quality is crucial. A video that doesn’t look or sound professional will not make your business look good. Watch some of the videos produced in the past. Pay attention to where these videos are shot, to the sound quality and to lighting. If you are reviewing animated videos, look for a company that can make fluid and creative animation and that does not rely heavily on stock content.
You should look for a company with videos you like. If you are looking for a production company on behalf of your employer, make sure they also like the work of the company you are considering. You should be excited about the company you want to work with and about the video they will create for you.
- What About Budgeting?
Getting a video produced can be expensive. However, the video will help you generate leads and will influence the way people perceive your brand. You will find that prices vary a lot from one company to another. Do more research on live action videos or on animated content to find out more about the different expenses associated with the production process. Find out what other companies are paying for similar content. Price is an important thing to consider but shouldn’t be the only thing you look at.
These questions will help you determine what you need to find in a video production company. Choosing the right production company will help you save time and money. Hopefully, the company you select will provide you with a great video and will turn into a partner who will help you develop your online presence.