What’s your opinion on the technical structure of my site, as well as the link profile and on- and off-page content? Ask the business to conduct some observations regarding these three essential SEO factors which have impact on Search Engine visibility regarding your website, in particular link building.
What sorts of changes do my website need and are they going to be noticeable?
Count on them to discuss things in terms of on- and off-page alterations. On-page alterations will mean that targeted keywords and phrases in your page content will be included, although subtly. Off-page alterations are going to mean changes to meta data, like meta descriptions and title tags.
You know that it’s important to develop a profile of incoming links, so how can an SEO company develop additional links for your website?
You need them to talk to you in terms of not just link quantity but also quality, as you want links coming from leading websites in your industry, local websites, educational institutions, your business suppliers, premium directories, and guest articles on any websites related to your business or content.
Abacusmarketing.co.uk advise that you ask your prospective SEO company to give you samples of their work. This isn’t the same as asking for references, as nobody ever gives bad ones out. What you’re looking to do here is see if they can point to previous examples they had success with, like changing keywords on-page or boosting someone’s link profile.
What increase in traffic volume can you reasonably expect, and how soon will it happen?
There’s many variables in this, but if your site has great content that is unique, and the website structure is technically sound, then a good SEO company should be able to raise your traffic by 50 percent or perhaps even double it within the next business quarter. If your site was truly languishing, your results might be far more dramatic. Here are some commonly asked questions.
What specific keyword or phrases should my website target?
During a free consultation or initial conversation, they might be able to do this right away. However, once they know your site, a second meeting should have them list and identify particular search queries your content should focus on, as well as the core key-phrases within your industry. A great SEO company will not just talk about global keywords but also tangents like geographical considerations and keywords that involve or make you money, like luxury, cheap, budget, best, compare, deals, buy, find, and get.
Ask them how many people they have on their team.
This will tell you whether you are dealing with a small or big SEO company, or perhaps just a medium-sized one. All have their pros and cons. Smaller firms or sole proprietorships might give you great attention at first but then get interrupted for days or weeks by higher-profile clients. Large firms might rush you through a process, but they may have SEO tactics nailed down that work time and again.
Who specifically will be doing my actual assignment?
A small firm might have one person handle all your communication and work, but a larger SEO company might have a business department that lands your contract but then hands off the actual SEO work to a dedicated professional or team. Just make sure that the actual SEO work is handled by an expert with a minimum of three year’s professional experience. If you are getting handled by anyone at any size SEO company with less experience than that, walk away. Anyone newer is still learning the ropes and doesn’t know how to handle changes to search engine algorithms.
Ask them why they should get your business over other SEO companies, but they have to explain in less than a minute. If they don’t have an elevator pitch ready with confidence, be ready to move on to someone else. You might be disappointed at how many firms trip up over this one.