Many people think that dumpsters and trash removal services are only handled by big corporations. These companies make contracts with cities and stores in order to remove their waste. However, you can actually start a dumpster rental company of your own – complete with servicing them. Your best bet is to get homeowners and landlords on board, as they’ll need dumpsters for overhauling their homes. These companies are more than just “side hustles”. They can actually be a full-time job! Here’s what you need to know in order to publicize your company, thanks to the folks at Local Dumpsters.
1) Make Sure That Your Truck Contains Your Company Information
There’s nothing better than having a rolling billboard on wheels. That’s essentially what your garbage truck is. You need to make sure that your company’s information is prominently placed on it. You’d be surprised at how many people will see it as you go down the road and take note of your business’ information. Then, the next time they need a dumpster, they’ll give you a call.
2) Talk About Your Business
How many of your friends know what you do for a living? Do they realize that you run a dumpster rental company? What about your neighbors? Your relatives? The people who work at the stores that frequent? The more people you tell about your business, the more successful you will be. You may even want to join your local neighborhood business group or chamber of commerce. Both will help spread the word.
3) Place Ads in Newspaper and Other Local Media
One thing that Local Dumpsters does is make good use of local media. They place ads in newspapers, sponsor small radio spots, and even utilize some SEO keywords in order to get plenty of traffic to their website. All of these things will help your future clients and customers find you. You need to take advantage of them.
4) Create a Referral Program
Referral programs are designed to bring in business by rewarding the people who talk up your company. This is how they usually work: one of your existing clients tells a friend about your company. That friend signs a contract to rent one of your dumpsters while their house is being renovated. The initial person receives a small reward. This could be something like a gift card to a local restaurant or even a discount on their next dumpster rental. The reward needs to be something that entices them.
5) Order Items with Your Logo
Everyone likes free stuff. It’s even better for your company if that “free stuff” has its name, logo, and phone number on it. This will allow you to spread the word about your business without having to do much other than order those custom items and give them out. Every time someone uses that notepad to write something down, others will see it. Some of the best items to customize include these notepads, as well as pens, magnets, and window clings.