Take a moment to pat yourself on the back, give yourself a high five, or even go in for the
While a startup is technically any newly established business enterprise, the term has really become culturally synonymous with those that
Many inexperienced small business owners may believe that a brand is as simple as a unique company name and logo.
Many marketing agencies believe that casting a wide net will land more clients. However, this tactic can actually slow your
The startup ecosystem is blessed with many conferences and exhibitions to help startups, investors, and customers learn more about the
Amazon is becoming the world’s go-to place for purchasing goods. According to a survey done by BloomReach, more than 55%
Recent developments in digital marketing have caused a great deal of change in the industry. Behavioral and demographic targeting enables
Any solid business plan requires a social media strategy. Social media has pushed into every area of our lives, governing
No business can survive without an online presence today. Hence, investing in digital marketing is not optional whether you run
The bridge between a product and the target audience for which it was made for is a tool called marketing.