Contrary to what many people believe, slideshows aren’t just useful as presentations. In fact, they can actually make for convincing video content. All you really need to do is set it to a voiceover narration or some background music.
To be perfectly honest creating slideshow videos in that way is not only easy, but can be great for content marketing. That is especially the case for certain types of slideshow videos:
How-to guides and tutorials
Tutorial videos are a mainstay in content marketing, and creating them in slideshow form is relatively easy. Essentially you should think of each slide as an image that shows a step being performed. You then use a voiceover narration or text elements to provide additional context or instructions.
Because of the static nature of images, you may need to break some steps up into multiple slides in order to show them more clearly – which is perfectly alright. At the end of the day the focus should be on making sure the steps in the how-to guide are easy for viewers to follow.
It is easy to see how slideshows can make for good lists with each slide consisting of a single list item. The text and voiceover that accompanies the slide can provide further details.
Ideally the overall list shouldn’t be too long. By limiting it to a few items, you’ll be able to keep the video itself short and prevent viewers from getting distracted.
Generally lists are an appealing type of content, though the topic and style that they’re in matter a lot. In short if you want to use this type of slideshow video for content marketing, you need to make sure you choose a type of list that is relevant to the target market that you’re trying to reach.
Think of a comparison slideshow video as a version of a comparison table – just much more detailed. Each slide can compare the two items from a different front using images to show the differences. The voiceover provides an explanation.
Although technically you could compare as many items as you like against each other it will require you to cram more into each slide – which isn’t ideal. Instead this type of slideshow video is best as a head-to-head comparison between two items.
One of the main reasons you should consider creating slideshow videos for content marketing is because they are easy to produce. It allows you to quickly come up with the content that you need. For example you could just use Movavi Slideshow Maker and follow the steps they have on how-to-create-slideshow.
At the same time you should also consider the fact that, aside from uploading slideshows to video sharing platforms or social media, you can upload them to platforms such as SlideShare as well. That in turn will let you reach a wider audience with your content marketing. It’s extremely useful as an option in the long term.