The colossal size of the internet can make standing out difficult for even the most unique businesses out there. Though studies have shown that between 70-80% of people research a company online before visiting the small business or making a purchase with them, only 25% of small businesses are investing in online marketing.
One company that understands the importance of a visible online presence is Ranksense –– an SEO company that helps business get found in a sea of websites competing for our attention. RankSense was designed to use AI to simplify search engine optimization (SEO) for small businesses and get companies noticed.
Insight into the marketing challenges small businesses face and a glimpse of Ranksense in action can be found in the personal account video of co-owner of Morebeer.com, Chris Graham. Morebeer.com is a homebrew equipment supplier that started as a mail order company back in 1995.
After moving the company’s entire catalog online to their e-commerce store, they found they were being outpaced by newer entrants into the market who were more attuned to the digital world. The company hired consultants in the past, but never had any solid solution or plan to truly make the most of SEO and show up on the top of Google results for their products.
They turned to RankSense’s AI software to help them with their online marketing efforts and it greatly improved their rank, online traffic and bottom line.
When separating yourself from the crowd, a good product or service is no longer sufficient. It takes technical wit and know how to standout in our saturated marketing world. Many small business owners are deeply knowledgeable about their own respective industries, but may not have the manpower or know how to do what it takes to be easily found on the world wide web on their own.
With the help of companies such as RankSense, any business can use online marketing to increase their visibility and takes steps towards standing out above the rest.