The year 2020 exposed humans to unprecedented situations. With limitations on physical movement and social-distancing norms, people have taken to the digital platform for staying active. There have been various changes and up-gradations on the social media platform with censorship concerns, privacy issues, and commercialization. The constant up-gradation in algorithms makes marketing efforts more effective and well performed
Hence, it is significant to keep track of recent changes to cope with them. It will help you to stay ahead in the competition as we move through 2021.
When talking about Instagram, just posting images with the right hashtags will not do the task. It will not guarantee that the content garners support from the target audience. Moreover, it will also not ensure the engagement of the customers with the brand.
On the other hand, Instagram algorithms focus on the users’ interest, relationships with followers, and consistency in posting pictures. The year has witnessed an increase in Instagram stories and Instagram live feed, which has gained a dominating social media campaign.
Why Instagram live feed and stories are becoming more crucial in 2021?
Top reasons for the popularity of Instagram live and stories
They are discoverable
With the development of algorithms on Instagram, regular posts significance is going down. It is because they take into account the interest of the followers, and thereby device content accordingly. When working with Instagram live, the process is different. Stories play a significant role in putting the brand at the top of the feed edge. They ensure that followers get to see your stories. Hence, you may even buy likes on Instagram to entice followers. In addition to this, the people who do not follow your brand may also view and discover the stories. That, too, without any effort.
When they get attracted to the reports, they may click on your profile for additional information. On the contrary, when the brands go live, their followers get a notification to stay tuned. It is a unique feature of Instagram, which reminds the users about the brands frequently. These tools provide the brand with an opportunity to increase its visibility among customers.
They ensure your brand becomes relevant
Recently, the Instagram platform has started to remove the number of likes on the posts. It creates pressure on the users. Hence, people will get to see the likes on their posts. The recent improvements challenge advertisers to discover new methods for staying popular on the forum. While using stories, the brands may add hashtags by using the sign or even the sticker option. When you use popular hashtags, you will appear on the top of the feed. Hence, they create brand awareness. It then drives the traffic to the profile and thereby encourages people to check your posts.
All you have to do is ensure that you never overdo the hashtags to make the stories look uncluttered. Another benefit associated with accounts is the use of location tags. By wielding that detail, you may notify the followers regarding your location, which further engages the latter with the brand. It increases the visibility and performance of the brand.
You may post Instagram stories anytime
There is no proper time to post Instagram live or stories. Since they remain visible for 24 hours, you may post them anytime as you develop reliable content. By posting these stories regularly, you may stay relevant among the customers. It is up to you when you choose to go online and thereby post Live feeds. Compared to them, feed posts have a longer lifespan but do not have the driving capacity as Instagram live feed and stories.
It encourages engagement
As mentioned earlier, Instagram live feed and stories develop a dominant bond between the brand and the user. Customers like to share their voices and impressions on the digital platform. When they see that the brand is accommodating their opinion, it eventually increases their consciousness about the brand. By inviting followers to join in conversations, you may involve them impact fully. In this connection, the Instagram live feed is the best tool available. They develop an interactive process of engaging followers with the brand. Moreover, you may effortlessly get instant reactions, ask questions, inform about exciting events, and set up poles. You may also create quizzes, use sliders, and start a live chat.
They offer inclusion and authenticity
Regular posts get rehearsed, planned, and manipulated. The same does not apply to Instagram live feed and stories. They are more intuitive and current. They have the element of realness with them, which connects the customers with your brand. They have a personal connection and an authentic component associated with them. It helps to show the vulnerable and honest side of the brand.
By providing users with authentic and substantial content, the platform connects brands with them. By moving out of feed goals and aesthetics, you may build and sustain influential relationships with the community.